Hi, I'm Paridhi.

I'm a Director & Writer based out of Mumbai, working across commercials and long-format storytelling.

I loved watching advertisements, movies and TV shows as a kid. I continue to watch them and also make a few. I've directed advertisements for Bingo, Bandhan Bank, Baggit and Airtel.

In the past 9 years, I've been fortunate enough to have worked on the best campaigns (Oakley, Flipkart, PhonePe etc) with Prakash Varma, Ram Madhvani, Abhinay Deo and Ashim Ahulawalia. You can find all videos on my work links tab.

I've also worked as an assistant writer and DA on movies/shows like Class (Netflix), Aarya S3 (Hotstar) and Dhamaka (Netflix).

I love what I do and if you'd be interested in collaborating, feel free to reach out to me via call or email.